BIRMINGHAM, Ala., Sept. 30, 2020 /PRNewswire/ — BBVA USA‘s Senior Executive Vice President and Chief Talent & Culture Executive Rosilyn Houston was named today to American Banker’s Top 25 Most Powerful Women in Banking list, marking the fifth consecutive year she has been recognized by the outlet.
Previously included from 2016 – 2018 as one of its Women to Watch, Houston was advanced in 2019 to its Most Powerful Women in Banking list in spot no. 20 of 25. In 2020, the outlet took a temporary break from its ranking, instead grouping the women by role.
In recognizing her, American Banker pointed out Houston’s efforts around employee health, specifically those around breast cancer awareness. After learning that cancer was one of the leading medical issues for employees and their family members and that breast cancer was the top cancer diagnosis for the bank, Houston challenged herself and her team to create educational opportunities for women in the bank and in the community. During breast cancer awareness month, for every mammogram screening completed by an employee, the bank sponsored a screening for uninsured women in low income communities in the Birmingham and Houston markets. The effort resulted in a 25 percent increase in screenings for the eligible employee population in Birmingham and Houston. This effort is extended to women in Dallas and Phoenix communities in 2020.
Before the pandemic came to US shores, Houston focused her 2019 efforts on programs that empowered employees and boosted employee satisfaction, as well as connected BBVA’s core values into all of the bank’s program offerings. As a result, the bank’s engagement index, a ratio that measures the percentage of employees engaged and committed to the bank versus those that are disengaged, both rose and exceeded the recommended target ratio for the first time.
«Coming out of 2019, I’d wager a guess that none of us expected that we’d have to face down a global pandemic and social unrest in 2020,» Houston said. «We had a banner year as a team in 2019, but I knew I could do the most good for our diverse workforce by understanding and responding to the issues in 2020. It has been the largest and most multifaceted challenge of my career, but I continue to be honored to serve our employee population and enact meaningful change for them in my role.»
Houston said her role as the head of the bank’s Talent & Culture team has never been more important – or fulfilling – than in 2020. Houston has served as Chair of the bank’s Pandemic Response Team.
«The nomination process for American Banker’s Most Powerful Women in Banking is rigorous and challenging, which makes being selected for the list a distinct honor,» Houston said. «At the same time, it’s powerful to look back over the course of a year and see the progress we’ve made on our One Team commitment. I’m honored that in a field of talented women, American Banker sees the efforts of me and my team as worthy of inclusion in this elite list.»
For more on American Banker’s Most Powerful Women in Banking feature, click here.
For Houston’s American Banker Profile article, click here.
For Houston’s executive biography, click here.
For more financial information about BBVA in the U.S., visit bbvausa.investorroom.com.
BBVA (NYSE: BBVA) is a customer-centric global financial services group founded in 1857. The Group has a strong leadership position in the Spanish market, is the largest financial institution in Mexico, and has leading franchises in South America and the Sunbelt Region of the United States. It is also the leading shareholder in Turkey’s Garanti BBVA. BBVA’s purpose is to bring the age of opportunities to customers by providing the best solutions and helping them make the best financial decisions through an easy and convenient experience. The institution’s responsible banking model aspires to achieve a more inclusive and sustainable society. BBVA rests on three solid values: customer comes first, we think big and we are one team. Its responsible banking model aspires to achieve a more inclusive and sustainable society.
In the U.S., BBVA is a Sunbelt-based financial institution that operates 641 branches, including 330 in Texas, 89 in Alabama, 63 in Arizona, 61 in California, 44 in Florida, 37 in Colorado and 17 in New Mexico. The bank ranks among the top 25 largest U.S. commercial banks based on deposit market share and ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). In the U.S., BBVA has been recognized as one of the leading small business lenders by the Small Business Administration (SBA) and ranked 14th nationally in terms of dollar volume of SBA loans originated in fiscal year 2019.
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SOURCE BBVA USA